Honesty and Owning a Small Business

Heya,



One of the hardest things about being a small business owner is honesty.

Being honest with yourself about how much work you’re willing to put in (and how much you have already put in), whether you’re ready to start or if you’re just dreaming, and whether the idea you have is truly a good idea. On occasion, I find myself asking if this was the right move. I love books, I love to write, and I love bookbinding. However, being a small business owner was something I just fell into. I made a few journals for myself when I was pregnant, with my now 2-year-old, and then others asked me to make one for them. 

Even at that time, when I said ‘hey! Let me start an etsy shop!’ (and created The Elyzabeth Collection) I still had no idea what I was getting myself into. I’d go out on a limb and say that I’m still not an expert on it, although it’s been two years. The honest part is that I did not put in any ‘hard work’ until this year (2021). I was so busy with school and being a new mom, and health issues, that I just filled orders as they came. I didn’t focus on marketing, copywriting for product descriptions, or creating profiles on social media accounts. I didn’t get branded materials or focus on discounts for returning customers. 

There were a lot of things I didn’t do and I’ve been honest with myself about that. 

This year, there are many things that I would like to do with the shop. I know that my life is about to be uprooted – as I’m going to graduate school in the fall – but I do want to make sure that the shop is a priority for me. It never was before. I want it to succeed, if for anything but for the fact that I want others to embrace journaling and writing. I want to share what I have with others and hope to create a community of writers. I know that some people will look at my shop and say ‘but where do you show that passion on your site’ and I agree with you. 

I keep most of my deep deep passions inside me. Mostly because I’m afraid of what they can be and what they can’t be. However, that’s part of the reason the shop isn’t as successful as I would like. I’ve kept it in a box and prayed others would see the light shining through. I hope to rectify this with new products, a cleaner website, and better branding. I want to show more of myself and not be a mirror of shops I see on Instagram and studio youtube videos. 

Thank you for listening,
Jade

Shop for handmade journals and notebooks at The Elyzabeth Collection

The Contradictions of a First Time Mom.

Heya,



I don’t want to spank my daughter. I don’t want to yell at her or scream at her or make her afraid of me. I don’t want to get frustrated or angry or overwhelmed. I want to be an alien. Somehow removed and somehow present. I want to pull her into my arms and say “I know you’re angry that mommy won’t let you climb in the chair and fall and break your neck but it’s all going to be okay.”

I want to temper my gasket when it’s about to blow and scream beneath my breath to let out steam. I want to be gentle and firm and soft and unmoving. I want to be caring and unbothered by tears. I want to stop her in her tracks with the raising of an eyebrow and the listener of giggles with selective hearing. 

I want to tell her about things like racism and homophobia and inclusion and exclusion and something surrounding personal boundaries. I want to protect her from everything that might hurt her feelings or bruise her ego or make her afraid to walk out the door. I want to show her what it means to be a woman but also how to stop gender roles in their tracks. 

I want her to use my strength as a guide but also learn how to lean on others in her time of need. I want her to be mindful and honest and emotionally intelligent but distant enough to protect her heart. I want her to believe in god but not the god or a god just god in general. Someone who will love her when she’s afraid that she’s unloved. 

I want to teach her about art and literature and culture and music. I want to show her how to follow the rules but also how to break them by not using commas. I want to introduce her to the joy of reading but also let her choose her own passion. I want her to go to college but only if she wants to. I want her to be an artist or a musician or an accountant or a writer (please let her be a writer) or an architect or travel agent.

I want her to be happy. And sad and afraid and excited and passionate and angered by society but also redeemed by it too. I want her to be whoever she wants to be but I’ve gotta do my part. So first of all I need to become the best mother I can be.