One of the hardest things about being a small business owner is honesty.
Being honest with yourself about how much work you’re willing to put in (and how much you have already put in), whether you’re ready to start or if you’re just dreaming, and whether the idea you have is truly a good idea. On occasion, I find myself asking if this was the right move. I love books, I love to write, and I love bookbinding. However, being a small business owner was something I just fell into. I made a few journals for myself when I was pregnant, with my now 2-year-old, and then others asked me to make one for them.
Even at that time, when I said ‘hey! Let me start an etsy shop!’ (and created The Elyzabeth Collection) I still had no idea what I was getting myself into. I’d go out on a limb and say that I’m still not an expert on it, although it’s been two years. The honest part is that I did not put in any ‘hard work’ until this year (2021). I was so busy with school and being a new mom, and health issues, that I just filled orders as they came. I didn’t focus on marketing, copywriting for product descriptions, or creating profiles on social media accounts. I didn’t get branded materials or focus on discounts for returning customers.
There were a lot of things I didn’t do and I’ve been honest with myself about that.
This year, there are many things that I would like to do with the shop. I know that my life is about to be uprooted – as I’m going to graduate school in the fall – but I do want to make sure that the shop is a priority for me. It never was before. I want it to succeed, if for anything but for the fact that I want others to embrace journaling and writing. I want to share what I have with others and hope to create a community of writers. I know that some people will look at my shop and say ‘but where do you show that passion on your site’ and I agree with you.
I keep most of my deep deep passions inside me. Mostly because I’m afraid of what they can be and what they can’t be. However, that’s part of the reason the shop isn’t as successful as I would like. I’ve kept it in a box and prayed others would see the light shining through. I hope to rectify this with new products, a cleaner website, and better branding. I want to show more of myself and not be a mirror of shops I see on Instagram and studio youtube videos.
Thank you for listening,
Shop for handmade journals and notebooks at The Elyzabeth Collection